What is permission marketing? - Benefits, Advantage

What is Permission Marketing? 

Permission marketing is a contemporary marketing strategy that advertises goods and services when advance assent is given. This is the concept that was introduced by Seth Godin in his book by the same name Permission marketing.

He first began by discussing the idea of permission marketing in his book, where he refers to the idea of turning strangers into friends and friends into customers.

permission marketing has been categorized as predictable, personal and appropriate. It is usually considered a counterparty to direct sales where advertisements are sent to users without their permission.

Understanding Permission Marketing

permission marketing basically when a user requests or chooses to receive information about service or product. People who support permission marketing say it's a way more effective than digital marketing, as the customer who accepts to receive this information is more interested in the product or the service. It is also considered more effective when it comes to cost, as the business owner prefers to target customers who have interest in his product.

Advantages of Permission Marketing

• Cost-efficiency: Permission marketing uses low cost online tools such as social media, SEO, e-mails, etc. Furthermore, by only targeting consumers who have expressed their interest in the product, the advertisers can lower their marketing costs.

• High conversion rate: As the targeting customers have expressed an interest in the product or the service, it is a better chance to convert their interest into sales.

• Personalization: Permission marketing allows businesses to run personalized campaigns; it allows them to target specific audiences according to their gender, age, geographical location, etc.

• Long-term relationships with customers: as known loyal customers are always better, Through the usage of social media and emails, the business owner could communicate with customers better and build long-term relationships.

• Marketing reputation: Permission marketing only sends information to customers who are interested in the information. Therefore, they feel less discomfort when receiving information about the product.